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The Problem With Most Anti-Aging Approaches

The anti-aging industry is one of the largest and fastest-growing sectors in health and wellness. Billions of dollars are spent every year on products, treatments, and interventions that promise to slow, stop, or reverse the aging process. Most of them share a common problem: they’re working at the wrong level. The visible signs of aging … Read more

What to Look for When Evaluating Any Health Product

The health and wellness industry is enormous, profitable, and largely built on claims that sound compelling and prove very little. That’s not a secret — it’s a structural feature of a market where the barrier to making a health claim is low and the barrier to verifying one is high. Most people don’t have the … Read more

Why Most Supplements Fall Short — And What’s Different Here

I’ve been involved in the health supplement industry for over 30 years. In that time I’ve seen a lot of products come and go, and I want to be straight with you about something. Most supplement companies make good products. The ingredients are real, the manufacturing is legitimate, and the products do what they’re designed … Read more

The Difference Between Treating Symptoms and Supporting Cells

Most of what passes for health care — and most of what people spend their health budget on — is symptom management. That’s not a criticism. Symptom management has real value. If you have a headache, you want it gone. If you can’t sleep, you want to sleep. Managing symptoms makes life livable. But there’s … Read more