I want to speak directly to anyone weighing this as a business rather than just reading for the science. There’s a lot of noise around direct sales, so let me cut through it and describe plainly what actually makes something like this worth building — and why I built mine around ASEA. Two things have … Read more
Most of what I write is about the science of cellular health. But part of what I do is also a business — I’m a brand partner for ASEA, the redox signaling product I use and talk about. I’d rather be plain about that than leave you guessing. And because people ask, I want to … Read more
Most of what I write is about the science of cellular health. Today I want to speak directly to a different reader — the one who’s evaluating this as a business. Not everyone comes to ASEA as a health enthusiast first. Some people come at it as builders, looking for a viable product and a … Read more
I write mostly about the science of cellular health, but part of what I do is also a business — I’m a brand partner for ASEA, the redox signaling product I use and believe in. I’d rather be straight about that than have you wonder. And since some of you have asked, I want to … Read more
I’ve been transparent throughout this blog about two things: the science behind redox signaling and my experience with ASEA. Today I want to be equally transparent about the third dimension — what it looks like to build a business around something you genuinely believe in. I didn’t approach ASEA as a business opportunity first. I’ve … Read more
One of the most important questions you can ask about any health product is: who tested it, and what did they find? For ASEA, the answer to that question involves the Pacific Northwest National Laboratory — one of the United States Department of Energy’s national laboratories, operated by Battelle Memorial Institute. This is not a … Read more
I want to spend some time on the specific research behind ASEA — not the marketing claims, but what the actual science shows and how to evaluate it. The starting point is the science of redox signaling itself, which exists entirely independently of ASEA. Decades of peer-reviewed research published in journals including Antioxidants & Redox … Read more
I’ve spent most of this blog talking about the science and the personal health side of redox signaling. Today I want to be transparent about something else — because some of you have been wondering. Yes, there’s a business opportunity associated with ASEA. I’m a brand partner, which means I earn income when people I … Read more
