I want to spend some time on the specific research behind ASEA — not the marketing claims, but what the actual science shows and how to evaluate it. The starting point is the science of redox signaling itself, which exists entirely independently of ASEA. Decades of peer-reviewed research published in journals including Antioxidants & Redox … Read more
One of the most common things people say when they encounter health research is “I’m not a scientist, I can’t evaluate this.” It’s a reasonable thing to feel — research papers are dense, the methodology is technical, and the conclusions are often hedged in ways that make them hard to interpret. But here’s what I’ve … Read more
The health and wellness industry is enormous, profitable, and largely built on claims that sound compelling and prove very little. That’s not a secret — it’s a structural feature of a market where the barrier to making a health claim is low and the barrier to verifying one is high. Most people don’t have the … Read more
Most people think of their genes as fixed. You inherit them, you’re stuck with them, and they determine a significant portion of what happens to your health as you age. That’s the common understanding — and it’s only partially correct. What’s less commonly understood is that genes are not just blueprints that execute automatically. They’re … Read more
