The supplement world runs on testimonials. Dramatic before-and-after stories, glowing personal accounts, someone swearing a product changed their life. I’ve been in this industry over 30 years, and I want to tell you why I treat those stories with caution — even the ones about products I use and believe in. The core problem is … Read more
I have a background in physics and chemistry, not medicine. But evaluating research isn’t really about credentials — it’s about a handful of habits you can learn and apply to anything. Since I write about science here and ask you to take some of it seriously, I think it’s only fair to show you how … Read more
Here’s something that genuinely surprised me when I first read the research, and it flips a common assumption on its head. When you exercise, your muscles produce reactive oxygen molecules — the very things antioxidant marketing tells you to fear. And it turns out those molecules are a required part of how exercise makes you … Read more
If you want one system that quietly determines how well you age, look at your blood vessels — specifically the thin inner lining called the endothelium. It’s not passive plumbing. That lining actively decides, moment to moment, whether your vessels relax and open or stay tight, and it does that job using chemical signals. The … Read more
We’re living through a significant shift in how science understands human biology. For most of the 20th century, the dominant model of health and disease was mechanical and reductionist — identify the broken part, fix the broken part. The explosion of molecular biology in the latter half of the century began to reveal the extraordinary … Read more
I want to be careful about how I frame this — I’m not dismissing conventional medicine or encouraging anyone to ignore their doctor’s advice. Medical doctors are highly trained professionals whose expertise saves lives and manages serious disease effectively. What I’m noting is a reality about how medical knowledge evolves and where redox signaling currently … Read more
One of the most important questions you can ask about any health product is: who tested it, and what did they find? For ASEA, the answer to that question involves the Pacific Northwest National Laboratory — one of the United States Department of Energy’s national laboratories, operated by Battelle Memorial Institute. This is not a … Read more
I want to spend some time on the specific research behind ASEA — not the marketing claims, but what the actual science shows and how to evaluate it. The starting point is the science of redox signaling itself, which exists entirely independently of ASEA. Decades of peer-reviewed research published in journals including Antioxidants & Redox … Read more
One of the most common things people say when they encounter health research is “I’m not a scientist, I can’t evaluate this.” It’s a reasonable thing to feel — research papers are dense, the methodology is technical, and the conclusions are often hedged in ways that make them hard to interpret. But here’s what I’ve … Read more
The health and wellness industry is enormous, profitable, and largely built on claims that sound compelling and prove very little. That’s not a secret — it’s a structural feature of a market where the barrier to making a health claim is low and the barrier to verifying one is high. Most people don’t have the … Read more
